Research and Development (R&D) plays a key role in advancing any activity or industry. This process aims to meet needs, improve technologies, and create sustainable innovations. R&D is not only an essential part of organizational strategies but also the main driver of progress and growth in every field.

In R&D, the priority is on acquiring new knowledge, advancing modern technologies, and developing innovative solutions. This process acts as a fundamental component in achieving competitiveness in global markets and enables the formulation of new and effective strategies.

R&D not only contributes to producing better and more advanced products and services but also plays an important role in managerial and administrative practices. Through research, companies can accurately identify customer needs and expectations, and by enhancing technologies and methods, they can more easily face market challenges.

In this path, mastering R&D management methods and tools is also vital. Coordination among research teams, efficiency in resource utilization, and accurate analysis of research results are among the key elements of success in this field.

By promoting an R&D culture, organizations are able not only to address immediate issues but also to explore and develop new areas. This leads to innovative products and services and ensures sustainable growth in market share.